The Web Marketing Association is proud to present this 2019 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Leisure Email Message Campaign
ROXOR from Mahindra is an off-road vehicle that is built on the specs of the original Willys, a patent Mahindra has owned for over 70 years. It is built by hand in America and is the only off-road vehicle with a steel frame, truck-style transmission and Mahindra diesel engine. It’s an exciting entry in the off-road market, sparking interest for both its classic and powerful design.
To show ROXOR dealers just how much the brand is doing to get people through the dealership doors, TMV designs, builds and deploys a weekly email that details the week’s media activity. Dealers are brought up to speed each week on the latest TV spot airings, print ad publications, social media content and more. We also consistently direct dealers to the “Dealer Toolbox” where they can download images, videos, print ad templates and more to promote ROXOR in their local markets.
The email was historically very successful, with an average open rate of 39.7% and click rate of 8%, both of which are above industry average.
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