Goal: Fuel the Movement against Manual Cell Counting with a music video that inspires rebellion against an outdated method of counting cells and presents a solution for overcoming the expense of switching to an automated method of counting.
Audience: Scientists in their mid to late 20s/early 30s working for academic and/or underfunded labs who have to count cells with a hemocytometer and microscope.
|Sr Manager, Graphic Design:||1. Saul Martinez|
|Director (Best Friends Creative):||2. Adam Powell|
|Global Market Development Manager:||3. Lisa Birkby|
|Marketing Project Manager:||4. Claudia Perry|
|Regional Marketing Mgr, N. Am:||6. Cory Szafranski|
|Regional Marketing Mgr, EMEA:||7. Lisa Jennings|
|Regional Marketing Mgr, APJ:||8. Allen Na|
|Regional Marketing Mgr, China:||9. Ye Huang|
|Regional Marketing Mgr, LatAm:||10. Pollyana Stevanatto|
THERMO FISHER SCIENTIFIC
Location: United States