The Web Marketing Association is proud to present this 2020 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.



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Best Restaurant Online Ad, Best Of Show Online Ad

Develop an animated HTML5 ad that looks like video but costs the same as static digital display. DP+ in-house analytics and digital team, MRX, executed a creative test to quantify whether a HTML5 ad unit could perform as well as a video unit. The test findings validated that HTML5 digital banners drove 4% more visits at 48% of the cost of digital video
Adjustments in digital mix toward HTML5 units generated an additional 16,500,000 impressions and reduced digital spend by $300K. The $300K budget savings was re-deployed to fund other KPI driving initiatives. This tactic was adopted across all Subway markets.


Account Director : Roger Gallerini
Developer: Mark Stadler
Art Director: Autumn Juhasz
Creative Director: Jason Danielwicz
Project Manager: Juliann Otto
Project Manager: Niki Johnson
Subway Director Local Marketing: John Casper


Location: United States

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