Benchmade has hundreds of product variations, making its product data extensive and complex. A lack of proper product information management made the purchasing process complicated for customers and resulted in lost sales. Benchmade needed to upgrade its B2C site to elevate the buying experience, while also improving overall design.
We migrated the Benchmade site to an updated version of Magento 2 to improve the overall site architecture. To streamline the ordering process, we helped to re-architect product and attribute data for the extensive catalog. Part of this effort entailed creating better connectivity between product families and variations to create a more user-friendly selection process. We also improved Benchmade’s organic visibility by developing a detailed SEO strategy around the newly elevated data architecture.
Our work led to a streamlined ordering process and resulted in a 22% increase in online sales. With a new and improved data structure and SEO strategy, Benchmade also realized a 23% increase in site traffic for unique visitors.
|Perficient Team:||Jonathan Leet, Imran Virk, Bob Kennedy, Brian Katke, Snehal Manthanwar, Mamta Deotale, Swapnil Kene|
|Perficient Team:||Rob Staples, Lisa Shields, Elisa Christensen, Josh Angott, Andrew Cotten, Deron Sedy, Karie Daudt|
|Perficient Team:||Mahmood Dhalla, Drew Gritzmacher|
|Benchmade Knives Team:||Andrew Priest, Emily Sloan, Carolanne Thompson, Kristine Gittins, Charles Martey, Khahn Nguyen|
|Benchmade Knives Team:||Paula Paradis, Ryan Ruge, Troy Hellman, Renee Baker, Jared Henkin, Justin Bodenlos|
Location: United States
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