The Web Marketing Association is proud to present this 2020 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

FORBES & SAP CONCUR


SAP CONCUR BRANDVOICE ON FORBES.COM

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Best Information Services Website

In 2019 Forbes BrandVoice and SAP Concur collaborated on an interactive, multimedia series focusing on artificial intelligence and expense management. With the goal of raising awareness for SAP Concur’s travel, expense and invoice management solutions, the dynamic Web series reached its intended target audience of finance and HR decision-makers. Documentary-style video, high-impact graphic design and interviews with leading experts such as Cloudera CFO Jim Frankola and SAP Concur’s Chief Product Strategy Officer Mike Koetting resulted in authoritative storytelling that engaged the right readers. Page views and social actions for the campaign exceeded Forbes benchmarks.

Contributors:

Content Lead, Forbes: Andrey Slivka
Design Lead, Forbes: Jennifer Ramos
Sales Director, Forbes: Will Hosinksi
VP, Content Partnerships, Forbes: Claire Robinson
Project Coordinator, Forbes: Allyson Souza
Video Producer, Forbes: Julia Ferrier
Global Strategy Director, PHD: Diana Capuano
Strategy Supervisor, PHD: Hayden Saul
Strategy Assistant, PHD: Filip Montgomery

FORBES

Location: United States