The Web Marketing Association is proud to present this 2020 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SUDDEN INDUSTRIES, SPIFFY PICTURES & PBS KIDS


NATURE CAT NATURE ROAD TRIP

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Best Education Interactive Application

Nature Road Trip, is an online game developed for Spiffy Pictures and PBS KIDS to promote one of their premiere properties, Nature Cat. The game was designed to promote a series of programs that featured national parks across the U.S. The game is the first "virtual multiplayer board game" developed and published by PBS KIDS and it features the SNL voice talents of Tarran Killam, Kate McKinnon, Bobby Moynihan, Kate Micucci, and Keenan Thompson. A big aspect of the game is that to succeed , players need to play together and cooperate, rather than compete, to achieve the final goal. Fun for kids and families of all ages.

Contributors:

Executive Producer/Spiffy: Adam Rudman
Executive Producer/Spiffy: David Rudman
Coordinating Producer/Spiffy: Scott Scornavacco
Producer/Spiffy: Caroline Bandolik
Content Producer/Spiffy: Jesse Nankin
Producer/PBS KIDS: Dan Flannery
Creative Director/Sudden: Bob Holmes
Executive Producer/Sudden: Lan Wong
Head of Technology/Sudden: Joel Mellin
Project Manager/Sudden: Lyndsay Bianco

SUDDEN INDUSTRIES

Website: www.suddenindustries.com

Location: USA

About the Agency:

Sudden Industries (Sudden) (www.suddenindustries.com) is an award-winning, privately held digital agency based in New York City. Sudden was founded over 20 years ago by entertainment and media veteran Bob Holmes. Sudden provides strategic, creative, and technology solutions to some of the world’s best kids, family and education brands, including PBS, WNET, Nickelodeon, Pearson, the US Dept. of Education, WTTW, the Committee for Children, DHX, Barnes & Noble, Mad Science, Simon & Schuster, Random House and Houghton Mifflin Harcourt. Sudden’s solutions have included responsive websites, games, apps, content management systems, ecommerce portals, and kiosks for digital education products such as Nature Cat, Cyberchase, Magic Tree House, Poptropica, Funbrain, Nick Jr. Boost, UMIGO, Galactic Hotdogs, Sparknotes, Mind Yeti, Carmen Sandiego and Adventure Pig. Sudden is known as a market leader based on the quality of its work and has been recognized over 75 times by prestigious awards including: The Webbies, The One Club, The Art Directors Club, The Web Awards, The Communicator Awards, the Daveys, the IAC Awards, and the Mobile Awards.