Best Non-profit Online Video

Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t aware of it, or of the importance of doing a monthly self-exam. Screenings are not part of an annual physical, and even among doctors, the subject isn’t top of mind. With testicular cancer rates on the rise, it was time to have a ballsy conversation. Launched during Testicular Cancer Awareness month, and in partnership with The Testicular Cancer Foundation, the “Get In Touch With Your Testes” campaign featured two animated testicles, Nad & Tad. As part of the campaign, we worked with famed animators, Aardman Nathan Love, to create a self-exam video that educated guys on the symptoms of testicular cancer, and showed them, step-by-step, how to check for it. And to make sure our message stuck, we set it to music. With sing-along text appearing on screen, we turned a set of prescriptive instructions into a catchy song you just can’t get out of your head. Within the span of just a few weeks, and with no media spend, the campaign took off, with the self-exam video racking up over 12K views across channels. By using humor to bring awareness to a life-threatening condition, we were able to capture guys’ attention and get them interacting with their nuts in a way that will help save lives.

Contributors:

Associate Partner, Creative Director:	Tom Galati
Vice President, Associate Creative Director, Copy:	Stuart Tom
Art Supervisor:	Jacque Lombardo
Vice President, Associate Director, Project Management:	Liz Puleo
Senior Project Manager:	Katherine Vera

PATIENTS & PURPOSE

Location: United States