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Testicular cancer is the most common cancer in males ages 15 to 34, yet most guys this age aren’t aware of it, or of the importance of doing a monthly self-exam. Screenings are not part of an annual physical, and even among doctors, the subject isn’t top of mind. With testicular cancer rates on the rise, it was time to have a ballsy conversation.

Launched during Testicular Cancer Awareness month, and in partnership with The Testicular Cancer Foundation, the “Get In Touch With Your Testes” campaign featured two animated testicles, Nad & Tad. In a series of online videos, Nad & Tad educated guys on the symptoms of testicular cancer, and showed them, step-by-step, how to check for it.

Working with famed animators Aardman Nathan Love, we designed Nad & Tad to be a silly but instantly recognizable representation of men’s testicles, which helped to quickly disarm the viewer—and encouraged people to share the videos and message with friends, family, and co-workers, which was our ultimate goal.

By using humor to bring awareness to a life-threatening condition, we were able to capture guys’ attention and get them interacting with their nuts in a way that will help save lives.

Contributors:

Associate Partner, Creative Director:	Tom Galati
Vice President, Associate Creative Director, Copy:	Stuart Tom
Art Supervisor:	Jacque Lombardo
Vice President, Associate Director, Project Management:	Liz Puleo
Senior Project Manager:	Katherine Vera

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Location: United States