Best Telecommunication Email Message Campaign

THE POWER OF PRODUCTIVITY
Sprint wanted to drive engagement during the release of the tenth-generation Samsung Galaxy Note.

THE TARGET
Sprint customers interested in stepping up to an iconic Android device and existing Samsung customers considering an upgrade during the Galaxy Note10 | Note10+ launch.

THE CHALLENGE
Drive engagement, primarily through Click Through to Open Rates, as the Galaxy Note 10 | 10+ launch progressed.

THE ANSWER
A customer-centric messaging strategy showcasing the capabilities of the new Samsung Galaxy Note10 | 10+ within a clean and appealing layout.

Letting the power at the core of the Galaxy Note10 | 10+ inform our subject lines, crisp animations and aspirational challenges—while still showcasing the device capabilities in a nuanced way.

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Senior Creative Director:	Rich Patterson
Creative Director:	Emily Preston
Junior Art Director:	Kieran Grant
Copywriter:	Aron Liebig
Creative Project Manager:	Amy Lee
Account Manager:	Alex Rector

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.