Best B2b Online Campaign

With changing tastes, new audiences, and a constant restaurant operator need to drive new business, Simplot Foods never stops innovating and searching for new ways to satisfy America’s constant craving for french fries.

With this online campaign, The Garrigan Lyman Group, helped Simplot Foods elevate each individual fry product to a higher culinary standard while also creating consistency across each of the brands. Copy focused on what each restaurant operator (quick serve, family-style, casual dining, or quick-serve restaurants ) might need from their french fry in their own business.

Contributors:

Executive Creative Director:	Kalie Kimball-Malone
Creative Director:	Kurt Reifschneider
Associate Creative Director:	Graeme Hanson
Creative Strategist:	Shya Scanlon
Senior Writer:	Greg Oberst
Senior Art Director:	Richard Merz
Senior Designer:	Karen Tucker
Account Manager:	Kelli Stickel
Media Strategist:	Molly Dohoney
Media Director:	Amy Howard

THE GARRIGAN LYMAN GROUP

Location: United States