The Web Marketing Association is proud to present this 2020 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

DONALDSON HEATING & AIR CONDITIONING AND TBK


USING DIGITAL TO SOUNDLY GROW SALES

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Best Retail Integrated Ad Campaign

As a start-up SME, Donaldson Heating & Air Conditioning needed their digital advertising to work reliably. That is, to clearly have monies spent on digital marketing to generate a positive return on investment. tbk, well-wrought in this professional area, focused its strategy on mindfully constructing Google Ads Search and Google Ads Display campaigns to drive traffic and conversions overtime. Moreover, tbk worked from Donaldson’s current website, optimizing it for Conversion Rate Optimization. The one-year results are worth pause and gracious reflection: $519,750 in revenue generated from paid advertising for only approximately $38,803.40 in media dollars spent.

Contributors:

TBK

Website: www.tbkCreative.com

Location: Canada

About the Agency:

Founded in 2010 and with approximately 40 staff members tbk is a marketing and software company that builds some of Canada's highest quality web design, branding, digital marketing and software solutions. With 29 service lines, tbk helps its clients successfully compete in local, regional and global marketplaces.