Best Bank Rich Media Online Ad

As consumers, it’s easy to lose sight of the number of services we subscribe to, from yoga studio memberships to phone bills. That’s why Wells Fargo came to true[X] to develop an interactive experience to run alongside streaming video content on desktop and mobile. It would highlight their Control Tower feature, which allows users to track recurring charges.

The existing Wells Fargo campaign featured a refrigerator getting packed to the gills with meal subscription boxes. true[X] decided to turn the look and feel of this into an interactive engagement based on the beloved game Tetris in order to drive consumers to engage and fuel brand recall.

After watching a short trailer, users were given the option to select an Easy or Hard mode for stacking, then do their best to fit as many meal subscriptions as possible into the refrigerator. Once full, users were given an assessment of how well they did and a follow up message that only Wells Fargo offers the ability to keep track of recurring payments with this new feature.

What better way to emphasize that people can be in full control of their digital card numbers, accounts, and data than a well-loved game with a modern twist? The metrics show that users agreed, with an average of 51 seconds spent on the unit. Even before starting the game, users displayed a video completion rate of 90%, a fantastic indicator that there were plenty of eyes on Wells Fargo’s brand video.

Contributors:

TRUE[X]

Location: United States