Best Automobile Online Video, Best Mobile Online Video

Hyundai Helpers is an 8-part YouTube content series designed to help drivers tackle everything from basic maintenance to vehicle organization--all with the help of some adorable fluffy, four-legged assistants.

How-to videos tend to be a little too straightforward or dry. They need to be informational, clear, easy to follow and helpful. But what’s the fun in that?

Puppies! (And some cats). We cast a crew of adorable creatures to take us step-by-step through some basic maintenance and simple car hacks that make owning and caring for your car better.

Contributors:

Executive Creative Director:	Barney Goldberg
Group Account Director:	Mike Braue
Creative Director:	Lori Martin
Creative Director:	Jamin Duncan
Creative Director:	Jera Mehrdad
Art Director:	Justin Hun
Art Director:	Jackie Barkhurst
Copywriter:	Robert Abasolo
Brand Manager:	Lacie Worrell
Director of Social Strategy:	Kathy Garfield

INNOCEAN USA

Location: United States

About the Agency:

Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.