The Web Marketing Association is proud to present this 2021 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.



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Best Government Online Video Campaign, Best Of Show Online Video Campaign

The Selective Service System (SSS) launched a campaign to inform and remind young men of the requirement to register for the Selective Service. Thousands of men each year fail to register because they remain unaware of the requirement and are therefore at risk of not receiving key benefits.

SSS produced four new public service announcements — three in English, one in Spanish — to reach the approximately 6,000 young men who turn 18 every day. The PSAs were distributed to more than 5,000 television, radio and digital media outlets and community organizations.

Although there is no draft at present, registration at is essential to our Nation’s security in the event of a national crisis. To remain eligible for opportunities such as Federal careers and student loan programs, every male in America must register when he turns 18. Eligibility to register ends when a man turns 25.

Seven of the counties with the lowest registration rates are in California: Los Angeles, Orange, San Diego, Riverside, San Bernardino, Santa Clara, and Sacramento. Others are Clark, Nevada; King, Washington; Harris, Texas; Wayne, Michigan; Cook, Illinois; Philadelphia; and two in New York: Queens and Kings.

Educating young men on the importance of registration requires an all-hands-on-deck approach, which is why SSS works with national organizations, high schools, and community outreach groups to spread the word about the importance of signing up.


Director: Christopher G. Cowen
Cinematographer: Byron Shah
Executive Producer: Andrew Fried
Executive Producer: Dane Lillegard
Production Supervisor: Denny Rubianes


Location: United States