Best Transportation Email Message Campaign

AirMedCare Network brings home the value of membership

THE TARGET
Any user who submitted information on the site, whether showing interest in AirMedCare Network (AMCN) or Fly-U-Home (FUH).

THE CHALLENGE
At this stage, the prospect has already showed an interest in AirMedCare Network or Fly-U-Home membership. We need to follow-up on that interest and convert them to members.

THE ANSWER
The AMCN lead nurture emails have not been evaluated since we redesigned the AMCN site, and are overdue for a refresh.

We created 12 emails in total for the complete lead nurture email series—including desktop and mobile for both Fly-U-Home and AirMedCare Network, targeting those interested in one brand or membership over the other. We also added a new gift card offer to further entice the audience.

(See landing page for full entry)

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Associate Creative Director:	Nicole Stevens
Senior Copywriter :	Colleen Zajac
Junior Art Director:	Andréa Forsythe
Traffic Manager:	Danielle Mishkit
Senior Account Manager:	Shalaina Ocasio
Senior Account Director:	Trela Williams

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.