Best Telecommunication Email Message

Sprint and T-Mobile team up for winning results
ALL-STAR CREATIVE: THE TICKET TO BOOSTED ENGAGEMENT

THE TARGET
Current Sprint customers unaware or apprehensive about the T-Mobile and Sprint merger.

THE CHALLENGE
Drive engagement, primarily through Open Rates (OR) and Click To Open Rates (CTOR), with the new customer benefits provided by T-Mobile and Sprint’s merger.

THE ANSWER
A content strategy that puts the customer experience first. Subject line testing to ensure opens. Fun creative that inspired customers to interact with the offer and information. And to bring it home, engaging CTAs prompting customers to either open the T-Mobile Tuesday app or download it.

THE WORK
A striking, clean hero. A sleek design to heighten content modules and lead the eye. Expansive copy on the MLB.TV offer to excite customers about the new benefit at their fingertips—topped off with news of the improved network experience they’ll enjoy thanks to Sprint joining T-Mobile.

(see full entry on landing page)

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Senior Creative Director:	Rich Patterson
Art Director:	Sam Stone
Copywriter :	Lee Pennington
Creative Project Manager:	Amy Lee
Account Manager:	Alex Rector

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.