Best Pharmaceuticals Social Media Campaign

Building off an already successful campaign with Olympian Dara Torres, we introduced patient ambassadors who embodied key characteristics of the MACI patient & our target. With a heightened focus on the demands of physical therapy & recovery time driving patients away from moving forward with the procedure, it was critical to showcase more relatable patients to help encourage patients to consider MACI.

Contributors:

SVP, Creative Director:	Andy McAfee
Creative Director:	Kevin Kustra
Art Supervisor:	Theo Hild
Copy Supervisor:	Arman Khavari

ABELSONTAYLOR

Location: USA