To expand the reach of existing program-level advertising we developed a higher-funnel targeted brand campaign for the University of Cincinnati Online. While UC Online’s program offerings are tailored for all degree seekers, we specifically chose to target those that may be interested in furthering their education and expanding on an existing degree.
To do this Oodle developed the “Evolve” campaign. Word choice was very important as we wanted to put a positive connotation on the idea of change and improving one’s self. While simultaneously making it feel attainable.
After only a few months of being live the brand campaign became the #1 first touch lead driver for UC Online.
|Asst. Vice Provost, Enrollment UC Online:||Brandi Bittner|
|Assistant Director of Marketing:||Kelly Kaiser|
|Assistant Director of Marketing:||Tricia Frederick|
|Account Supervisor:||Riley Vollmer|
|Director of Digital Media:||Katie Hendricks|
|Vice President of Creative and Marketing :||Joshua Thompson|
|Senior Digital Media Specialist:||Hannah Brown|
|Senior Designers:||Brett Valls, Alexis Hippler|
|Account Executives:||Lauren Hartman, Hayley Phelps|
|Senior Digital Media Strategist:||Tyler Ventrella|