The Web Marketing Association is proud to present this 2021 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

UNIVERSITY OF CINCINNATI ONLINE / OODLE


UNIVERSITY OF CINCINNATI ONLINE: PROGRAM-LEVEL PROGRAMMATIC DISPLAY

Share to Facebook  Share to Twitter  More...  More...

 

Best University Online Ad

When Oodle took over the University of Cincinnati Online account, we were handed 36 programs with their own unique targeting and lead goals. To make the account more cohesive we launched a full-funnel strategy with touch-points at each stage across multiple channels.


At the program level we produce both prospecting and retargeting ads. The ads were designed to be both eye catching and present potential students with a strong reason to believe in the program.

Contributors:

Asst. Vice Provost, Enrollment UC Online: Brandi Bittner
Assistant Director of Marketing: Kelly Kaiser, Tricia Frederick
Marketing Manager: Ally Ray
Marketing Manager: Summer Estridge
Marketing Manager: Alejandro Cafiero
Account Supervisor: Riley Vollmer
Director of Digital Media: Katie Hendricks
VP of Creative & Marketing: Joshua Thompson
Senior Designers, Specialists, Strategists: Brett Valls, Alexis Hippler, Hannah Brown, Tyler Ventrella
Account Executives: Hayley Phelps, Lauren Hartman

OODLE

Location: USA