When Oodle took over the University of Cincinnati Online account, we were handed 36 programs with their own unique targeting and lead goals. To make the account more cohesive we launched a full-funnel strategy with touch-points at each stage across multiple channels.
At the program level we produce both prospecting and retargeting ads. The ads were designed to be both eye catching and present potential students with a strong reason to believe in the program.
|Asst. Vice Provost, Enrollment UC Online:||Brandi Bittner|
|Assistant Director of Marketing:||Kelly Kaiser, Tricia Frederick|
|Marketing Manager:||Ally Ray|
|Marketing Manager:||Summer Estridge|
|Marketing Manager:||Alejandro Cafiero|
|Account Supervisor:||Riley Vollmer|
|Director of Digital Media:||Katie Hendricks|
|VP of Creative & Marketing:||Joshua Thompson|
|Senior Designers, Specialists, Strategists:||Brett Valls, Alexis Hippler, Hannah Brown, Tyler Ventrella|
|Account Executives:||Hayley Phelps, Lauren Hartman|