When Oodle took over the University of Cincinnati Online account, we were handed 36 programs with their own unique targeting and lead goals. To make the account more cohesive we launched a full-funnel strategy with touch-points at each stage across multiple channels.
Social media has shown continued success with our LinkedIn Inmail ads more than doubling the industry benchmark with a 50% open rate.
To expand our reach with educators, we also tested advertising on Pinterest. As back to school time ramps up, many teachers head to Pinterest for bulletin board and classroom layout inspiration. This placement allowed us to reach a uniquely captive audience.
|Asst. Vice Provost, Enrollment UC Online:||Brandi Bittner|
|Assistant Director of Marketing:||Kelly Kaiser, Tricia Frederick|
|Marketing Manager:||Alejandro Cafiero|
|Account Supervisor:||Riley Vollmer|
|Director of Digital Media:||Katie Hendricks|
|Vice President of Creative and Marketing :||Joshua Thompson|
|Senior Designer:||Brett Valls|
|Senior Designer:||Alexis Hippler|
|Senior Digital Marketing Specialist:||Hannah Brown|
|Account Executives:||Lauren Hartman, Hayley Phelps|