Best Advertising Social Media Campaign, Best Design Social Media Campaign, Best Restaurant Social Media Campaign

GOALS: Increase saliency & relevance of Wienerschnitzel brand through visual re-brand, with an emphasis in showcasing main menu item (hot dog) in modern, relevant visual format, improving perception. Create a cohesive, updated look & feel that is modern and speaks to both Wienerschnitzel’s true brand tenets, as well as update it for saliency/awareness within new consumer groups.

Contributors:

Executive Creative Director:	Barney Goldberg
Creative Director:	Jamin Duncan
Creative Director:	Courtney Betley
Art Director:	Allison Inouye
Copywriter:	Scott Shin
Content Creator:	Emily Adamson
Associate Creative Director:	Aimee Brodbeck
Senior Producer:	Jennifer Judson
Doug Koegeboehn:	Chief Marketing Officer
Glenda Vaquerano:	Social Media & Public Relations

INNOCEAN USA

Location: United States

About the Agency:

Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.