As the launch spot begins we see some of America’s favorite celebrities, including TV and movie personalities Jason Bateman and Mindy Kaling, NBA all-star Kawhi Leonard, celebrity designer Nate Berkus, Food Channel star Giada De Laurentiis and pop latin sensation Becky G, all posing and pondering funny, head scratching questions. This leads us to the Hyundai design center in which we see three designers working together on the new Tucson who also pose a thought provoking question which leads the team to create new innovations. This same format was also utilized in the sustaining spots which did not utilize celebrity talent.
|Executive Creative Director:||Barney Goldberg|
|Group Creative Director:||Lori Martin|
|Associate Creative Director, Copy:||Brad Beerbohm|
|Associate Creative Director, Art:||John Turcios|
|Senior Copywriter:||Newt Cox|
|Art Director:||Berlin Burkhart|
|Art Director:||Kathryn Izquierdo-Gallegos|
Location: United States
About the Agency:
Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.