The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.



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Best Advertising Online Campaign, Best Automobile Online Campaign, Best Marketing Online Campaign, Best Transportation Online Campaign, Best Of Show Online Campaign

The target audience of this campaign was Ontario vehicle owners/drivers—with a special focus on taking market share away from car dealerships. The campaign goal was to unlock new customers for Jiffy Lube®, especially since fewer people were on the road due to the impact of COVID-19. The virus made people fearful about being close to others and weary of waiting rooms and shuttle services. To address this concern, Jiffy Lube® introduced drive-thru, touchless oil change services, but they needed a way to effectively communicate its benefits to vehicle owners. tbk created the Skip the Dealership advertising campaign to position Jiffy Lube® as a safer, faster, and more convenient choice. We strategically highlighted how people could make better use of their time by switching to drive-thru vehicle maintenance.


CEO & Chief Creative Officer: Melissa McInerney
Principal & Director of Accounts: Kylie Maisonneuve
Principal & VP of Technology: Andre LeFort


Location: Canada