The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BCE SELF SERVE DIGITAL TEAM


LUCKY MOBILE MY ACCOUNT APP

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Outstanding Mobile Application

As the Lucky Mobile brand in Canada continued to grow its service, there was a growing need to empower clients to manage their prepaid service on the go. As a result, the Lucky mobile team launched the My Account app with a full suite of self serve functions empowering Lucky mobile customers to easily manage their services. In the Lucky My Account App, you can: • Register for Automatic Top-Up • Top-Up your account with a credit card, Visa Debit card or Top-Up Card • Monitor your usage • Manage your Add-Ons • Check your balance • Reset your voicemail password • Chat with service representatives And much more!

Contributors:

VP of Digital: Alain Dadoun
Program and Delivery Directors: Roberto Lancione, Ashish Saxena & Robyn Lamarre
Program Manager: Helene Moukannas
Product Manager: Jeremie Racine
Product Owners: V. Fellegi, M. Fellegi, L. Cloutier, Y. Smili, P. Fournier , F. Landry, N. Langovisth , R. Simon
UX Design: William Sanderson, David Deskin, Piero Lopane
Engineering and Development Managers: Yvan Stern-Plaza, Karanjit Singh
Quality Assurance : Giulio Bisante, Shelender Awasthi
Marketing Communications: Sinthu Maria Antony, Janice Thomas

BELL CANADA

Location: Canada