Best University Website

In 2021, UC Online launched a brand new B2B campaign to develop partnerships with businesses and organizations to help boost employee recruitment and retention efforts, while attracting new prospective students. In order to maximize our return on marketing efforts and convert prospects into leads, the B2B web experience needed a revamp.

For this project, we took the existing landing page and built out the foundation for a dedicated microsite. This microsite lives within UC Online's main site and allows for better structuring of highly relevant content for the end-user. We also developed more streamlined navigation to create a more defined and engaging user experience. We leveraged dynamic modular designs to make the site feel more interactive while driving very specific and trackable actions and outcomes.

Contributors:

Asst. Vice Provost, Enrollment UC Online:	Brandi Bittner
Director of Marketing:	Kelly Kaiser, Tricia Frederick, Summer Estridge
Vice President of Creative and Marketing:	Joshua Thompson
Director of Client Services :	Riley Vollmer
Director of Digital Media:	Katie Hendricks
Director of Social Media :	Hannah Brown
Account Supervisor:	Kyle Fant
Senior Designers :	Alexis Hippler
Account Executives :	Margot Kelley, Lauren Hartman, Hayley Phelps
Senior Digital Media Strategist :	Tyler Ventrella, Ben Nusekabel

OODLE

Location: USA