The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

COOPERVISION/TRUTH COLLECTIVE


TORIC2WAYS

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Best Health Care Website, Best Medical Website

Eye Care Professionals love prescribing CooperVision’s toric technology so much that making it one way wasn’t enough. So CooperVision made their contact lenses a second way—a daily. The Toric2Ways campaign helped communicate that.

Contributors:

Account Director: Kaitlyn Nolan
Senior Account Executive: Sydney Aspenleiter
Creative Supervisor / Copywriter: Alyssa Davis
Art Director: Melody Ossola
Creative Strategist: Ken McVeagh
Creative Lead: Matt McKeveny
Marketing Communications Manager at CooperVision: Jill Zabinski-Berne
Director of Marketing, FRP Brands at CooperVision: Doug Brayer
Digital Marketing Manager at CooperVision: Jan Scully
Senior Marketing Manager: Kristen Cavatassi

TRUTH COLLECTIVE

Location: United States

About the Agency:

We are creative fuel for ambitious marketers. We make brand experiences that matter. The kind that transforms people, products, enterprises, everything.