Best Mobile Online Ad

Dyson Australia launched its Environmental Care campaign with a high impact creative to engage mobile users through a fully immersive and mobile-friendly brand experience.

The creative is 100% polite, full screen, and interactive; crafted on a mobile responsive environment to deliver the message across. The pannable element emphasizes the product's function and each hotspots are not only an interactive way to engage, but also to give more informative to the audience.

The combination of an impactful creative and targeting the right audience through specific site selection encourages the users to get to know the product more and strengthen overall brand engagement— which is the ultimate goal of this campaign as reflected by a successful and strong performance of 17% engagement rate, 80% viewablity and 16.5 second dwell time, a performance that have exceeded the mobile ad industry benchmarks.

Contributors:

Digital Designer:	Rianne Magpantay
Head of Digital Design, APAC:	Miki Kimura
Account Manager:	Max Ziesemer
Front End Developer:	Christo Oosthuizen
Junior Front End Developer:	Andy Purbrick

MOBKOI

Location: Japan