The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Consulting Website
Konvergent is an architecture and strategy consultancy. However, this is a highly technical and inward-looking sector not noted for engaging communication.
That’s why we founded the world’s first architecture visualisation studio, helping executives understand their organisations better. It’s a revolutionary approach, but how to demonstrate that on a website?
Visually, we avoided the B2B corporate clichés in favour of a more memorable, innovative approach using collages that paid tribute to retro technology. Recognising that video could state our value proposition quickly and succinctly, while also demonstrating our creativity, we put a looping video on our home page to summarise our service lines.
Our typical audience of middle-aged techies, regularly confronted with images of city skylines, has responded well to this new approach – and to the interactive tools that let them try out our visuals for themselves.
We also aimed to balance visual engagement with clean and spare site navigation to create a captivating world. This fresh and playful approach was enhanced by portrait photography to add the professionalism our clients expect.
Focusing on usability and engagement, we researched extensively to identify user flows, using them to tell stories across the website. Success of these is shown by a huge decline in bounce rate, from 69.53% to 5.04%, while average pages per session have increased from 1.51 to 4.84.
Concise copywriting throughout the site added clarity and distinctiveness, while our emphasis on responsive design maximised impact across all devices.
We believe the website fully reflects our mission to reimagine architecture and business change.
Contributors:
| Mohamed Abdel-Gadir | |
| Alex Maguire | |
| Simon Greenley | |
| Alice Horner | |
| Kamari Ademiluyi | |
| Brendan Noth | |
| Ben Clark | |
| Jez Etherington | |