Best Travel Online Newsletter Campaign

The Luxury Monthly Account Update was created and launched in August 2021 to give travelers with a high propensity for travel to Marriott’s luxury hotel brands a more tailored email experience than the Core Account Update campaign they had previously been receiving. Content was thoughtfully selected and curated to elevate the marketing experience and covered themes including luxury brand education, relevant loyalty program messaging, culinary experiences, travel inspiration, as well as social media cross-promotion.

Contributors:

DATA AXLE

Location: USA