Best Telecommunication Email Message Campaign

Zeta’s Creative Strategy pays off with big results
HUGE LIFT IN ENGAGEMENT AS TECHNOLOGIES AND STRATEGY SHIFT

THE TARGET
Current T-Mobile customers in need of a device upgrade to be able to stay connected on T-Mobile’s LTE and 5G networks, as the industry pivots from 3G to 5G technologies.

THE CHALLENGE
Inspire action with an audience segment using older devices to upgrade their phones, despite for the most part, being happy with them. However once, the 3G network shuts down, they face certain service disruption. This makes this group a high risk for leaving as unhappy customers.

THE ANSWER
A shift in tone to be more direct with customers about their impending network interruption. A streamlined content strategy that utilized straightforward copy and bright, simple design to engage customers and offer the best options for their situation.

View the full entry for the work and results.

Contributors:

Executive Creative Director:	Kris Geist
Director of Creative Strategy:	Rich Patterson
Creative Director:	Emily Preston
Art Directors:	Annabelle Smoot & Kieran Grant
Copywriters:	Emily Preston & Marie Schultz
Traffic Manager::	Amy Lee
Senior Account Director, Strategic Consulting:	Heather Anding
Director of Analytics:	Phillip Eby
Account Manager:	Jeff Minbiole
Account Manager:	Nick Lencioni

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.