Gene and Jean are two ambitious explorers who are fueled by road snacks, a sense of adventure, and, of course, 76 stations up and down the west coast. This campaign from 76 showcased a series of vignettes detailing Gene and Jean’s humorous adventure. But with a full library of video creative and only so much user attention to go around – how can you get audiences to embrace the full adventures of this adventurous duo?
Enter: true[X]. Our interactive canvas allowed 76 to house their Gene and Jean videos together. Thanks to our attention guarantee, users were encouraged to watch a number of Gene and Jean’s hijinx, rather than just one like they might see on some other ad placements. Meanwhile, by placing our video hotspots on a map, we’re subtly educating that 76 locations can be found from the borders of Canada to Mexico and back again.
Our metrics showed that the campaign resonated with our users. While we have a 30-second attention guarantee, users invested an average of 51 seconds in this experience. With 1.9 average interactions, we can prove that users viewed multiple videos. And a robust 5.2% CTR shows that Gene and Jean’s adventures were ideal for encouraging site visits.
Location: United States