Best Sports Integrated Ad Campaign, Best Telecommunication Integrated Ad Campaign, Best Of Show Integrated Ad Campaign

They don’t call it March Madness for nothing. It’s a month full of upsets, overtimes, buzzer beaters, and Cinderella stories. Adding to that madness are brands throwing elbows trying to capture audience attention.

AT&T needed to stand out in the crowd and make the most of their longstanding NCAA sponsorship by giving fans of the tournament the one thing they were missing—a sure thing.

After all, AT&T has the 5G network, security features, and very best trade-in deals to keep fans connected to the excitement.

Contributors:

Executive Creative Team:	Val Carlson, Matt Miller, Frank Dattalo, Ash Tavassoli, Christiaan Welzel & Rafael Gonzaga
Creative Team:	James Leal-Valias, Minor LeBlond, Kate Catalinac, Corinne Goode, & Banks Noel
Creative Team:	Carl Lukasewich, Chantal Miyagishima, Lin Oosterhoff, Stephanie Gerbino, & William McKeown
Creative Team:	Michelle Alig, Mitch Gage, Daniel Shapiro, Dean Alari, Caroline Hoang, & Jackson Reed
Production Team:	Sydney Woodman, Julie Collins, Andrew Tucci, Tommy Costello, Cale McArthur, & Marinna Breda
Production Team:	Kirill Telichev, Dary Barclay, & Christopher Vail
Account Team:	Stacia Parseghian, Rachel Nairn, Laura Perrizo, Austin Tatum, Frankie Martin, & Austin Kaplan
Strategy Team:	Joanna Mathews, Tim Millar, Kaleen Ogden, & Larry Hill
Media:	Hearts & Sciences
Production:	Hungry Man, Arcade, Framestore, LVLY, & Lime

CRITICAL MASS

Website: www.criticalmass.com

Location: United States

About the Agency:

Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories. We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries). We’re Critical Mass, but our friends call us CM. Please call us CM!