The Web Marketing Association is proud to present this 2023 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Sports Integrated Ad Campaign, Best Telecommunication Integrated Ad Campaign, Best Of Show Integrated Ad Campaign
They don’t call it March Madness for nothing. It’s a month full of upsets, overtimes, buzzer beaters, and Cinderella stories. Adding to that madness are brands throwing elbows trying to capture audience attention.
AT&T needed to stand out in the crowd and make the most of their longstanding NCAA sponsorship by giving fans of the tournament the one thing they were missing—a sure thing.
After all, AT&T has the 5G network, security features, and very best trade-in deals to keep fans connected to the excitement.
Contributors:
| Executive Creative Team: | Val Carlson, Matt Miller, Frank Dattalo, Ash Tavassoli, Christiaan Welzel & Rafael Gonzaga |
| Creative Team: | James Leal-Valias, Minor LeBlond, Kate Catalinac, Corinne Goode, & Banks Noel |
| Creative Team: | Carl Lukasewich, Chantal Miyagishima, Lin Oosterhoff, Stephanie Gerbino, & William McKeown |
| Creative Team: | Michelle Alig, Mitch Gage, Daniel Shapiro, Dean Alari, Caroline Hoang, & Jackson Reed |
| Production Team: | Sydney Woodman, Julie Collins, Andrew Tucci, Tommy Costello, Cale McArthur, & Marinna Breda |
| Production Team: | Kirill Telichev, Dary Barclay, & Christopher Vail |
| Account Team: | Stacia Parseghian, Rachel Nairn, Laura Perrizo, Austin Tatum, Frankie Martin, & Austin Kaplan |
| Strategy Team: | Joanna Mathews, Tim Millar, Kaleen Ogden, & Larry Hill |
| Media: | Hearts & Sciences |
| Production: | Hungry Man, Arcade, Framestore, LVLY, & Lime |