Best Design Online Ad, Best Retail Online Ad, Best Of Show Online Ad

How can you prove to consumers that one brand’s renowned paint color collections are truly unmatchable through a TV screen alone? Some may call it an impossible task. But Benjamin Moore’s creative, engaging Infillion unit pulls it off. In four simple slides of a Foundation Carousel unit, Benjamin Moore illustrates what sets their products apart with clever everyday comparisons, all while simultaneously running a video spot and providing unique QR codes for each paint color so that interested consumers can start shopping before they even return to their content. Simple, clean, interactive, and effective. Benjamin Moore slapped a fresh coat of paint on the Infillion canvas and voila! Magic. This campaign drove statistically significant upper funnel lift, successfully increasing Awareness by 9%, bringing in a QR code scan rate of 0.4%, and 3.7 average interactions.

Contributors:

INFILLION

Location: United States