Best Automobile Social Media Campaign

In a curated Artist Series, we extend the inventive experience of the all-new G90 through fanatical visuals and audio. Each piece not only highlights the timeless design and tech of our halo car, but also the stories of the artists setting out to make their mark in the world. We challenged five digital artists to “Make Your Mark” on our all-new G90. Each artist got to leave their mark on our all-new G90, presenting it in ways never seen before. To elevate the viewing experience, the motion pieces were accompanied by custom composed scoring to set the tone. The final pieces were showcased on our Instagram feed, as well as the insights and behind-the-scenes footage for each artist on our Instagram Stories. We created an Instagram Guide that functions as a gallery tour with highlights from each artist’s series on display to be viewed and enjoyed any time. For maximum reach, the artists shared their work on their own Instagram pages in tandem with our postings. Our objective was to generate awareness, consideration, and positive opinion for Genesis and the G90. Leverage content to help drive intenders further down the customer journey. Genesis brings a new perspective to the world of design through unique social content. Our strategy utilized the G90 as a halo model to share our brand story “Illuminating a new perspective through design”.

Contributors:

Senior Group Manager, Genesis Brand Marketing:	Jeremy Meadows
Manager, Social Media:	Kurtis Lewis
Senior Associate, Social and Community Management:	Eric Armas
Manager, Brand Marketing and Advertising:	Jason Davis
Creative Director:	Erica Henderson
Senior Art Director:	Miranda Lee
Senior Art Producer:	Melanie Tongas
Copywriter:	Hanna Koh
Senior Strategist:	Reena Sharma
Graphic Services Agency:	H+ Creative

INNOCEAN USA

Location: United States

About the Agency:

Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.