Best Bank Email Message Campaign

Audience: Existing Manulife Bank customers who qualify for a ManulifeMONEY+™ Visa* Card.

Campaign Goal: This is a credit card acquisition campaign for Manulife Bank that we originally launched last year. It was so successful that we were asked to refresh the campaign. It consisted of multiple waves of emails and landing pages. The premise was clear; we know customers love their favourite foods at the grocery store – the only thing they’ll love more is getting cashback on these purchases. Each multi-wave tactic leveraged a different food item along with a cheeky headline promoting the credit card offer.

Contributors:

Creative Director:	John Rocca
Senior Writer:	Taylor Evans
Senior Art Director:	Chad Burnie
Art Director:	Shira Kirsh
Production Artist:	Janice Bennink
Project Manager:	Sharlette Calderon
Proofreader:	Motria Mielnik
Marketing Manager:	Luther Freeman-Devlin
Product Manager, Cards & Partnerships:	Elizabeth Antolcic
Product Director, Credit Cards:	Pamela Paddon

MANULIFE FINANCIAL

Location: Canada