Best B2b Online Ad, Best Computer: Software Online Ad

To stake their claim as the leader in computer technology, Intel turned to Infillion to take IT professionals and business decision makers through an interactive journey from edge to cloud and everywhere in between. To bring this to life, the Infillion team created a hotspot unit for the user to explore as the Intel video asset played. Users could select from one of three hotspot screens to learn more about their AI, Edge, and Cloud computing features. Each hotspot dynamically reveal copy about the subject, while a custom CTA led the user to the corresponding landing page. This intuitive campaign garnered 6.3% CTR and resulted in an average of 45 seconds spent with the unit and 3.9 interactions, double the Infillion benchmark.

Contributors:

INFILLION

Location: United States