The goal of Travel Alaska’s “AKA Also Known As” integrated ad campaign is to inspire travel to Alaska in 2023, showcasing all-weather activities as well as educating consumers about Alaska Native culture. It combines the beauty of Alaska with the cultural significance of the people who live there, inviting all who visit to experience the 49th state’s natural beauty and outdoor experiences year-round, encouraging them to easily visit all regions of the state on their journeys.
Broadly, Travel Alaska’s audience is defined as Boomers ages 45-65, college-educated, with no children at home and an annual household income over $100,000.
In this campaign, “also known as”—a common phrase that offers a visual nod to the Alaska abbreviation AK—becomes an emotional payoff to immersive imagery, forging a relationship between locations and the experiences travelers can expect to have when visiting them.
|President & CEO, ATIA:
|Marketing Director, ATIA:
|Account Director, Miles:
|Account Supervisor, Miles:
|Vice President, Creative Director, Miles:
|Senior Creative Director, Miles:
|Art Director, Miles:
About the Agency: