Best Bank Online Ad

Northwest Bank offers banking solutions and services designed to support customers in every step of their financial wellness journey – from first-time account holders to families looking for a loan to buy their dream home — and everyone in between. Put another way: as one’s life grows and changes, Northwest Bank is there to help them achieve their financial goals. To tell the Northwest Bank story, its agency, Mower, enlisted ad tech company Infillion to create an impactful ad unit to reach core audiences. The ad took the form of a “carousel” that highlighted different products and services on each frame, including seemingly disparate products like Personal Checking and Business Banking. By offering a selection of diverse products, Northwest Bank effectively created a buffet of exit points designed to appeal to any number of customers – all while showcasing the company’s breadth of products and services. Users were able to interact and explore the ad to discover which banking solutions were a fit for them. Mower’s creative platform and resonant messaging, combined with Infillion’s interactive ad units, helped Northwest Bank reach and engage with the audiences they sought for each product. This unit saw 2.6 average interactions (indicating that users found the ad highly clickable). It also saw the following brand lift increases: Awareness +23%, Familiarity +17%, Consideration +20%, Preference +28%, and Intent +24%. Each of these percentage increases outperformed brand lift increases typically seen in this vertical.

Contributors:

INFILLION

Location: United States