The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

WORX MULTIMEDIA CONSULTING GMBH


LINKIN PARK CAMPAIGN 2007

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Best Music Integrated Ad Campaign

This campaign was addressed to young, music-loving individuals. It aimed at promoting the new Linkin Park album online. At the same time it aimed at generating user data to establish a database for our client.
Thus the ads encourage users to win exclusive and relevant prizes. Being directed to a microsite users had to enter their personal data to get a chance to win tickets to see Linkin Park performing live at a popular Austrian music festival.
The microsite also featured the new Linkin Park music video and provided a direct link to the iTunes Store to generate online sales.

Contributors:

Account Management: Gerald Obrovnik
Consulting: Susanne Kornfeil
Project Management: Stephanie Urbanski
Creative Director: Thomas Engljaehringer
Client: Warner Music Austria / Klaus Hoffmann

WORX MULTIMEDIA CONSULTING GMB

Location: Austria