The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Airline Integrated Ad Campaign
How to differentiate Rugby Sevens in Hong Kong from all the other Rugby Sevens events worldwide? Turn it into the Kung Fu Sevens. By taking a page from the martial arts history of Hong Kong, we used TV, print, OOH, and online to localize the game and make it uniquely identifiable with Chinese people who otherwise have no connection with this western game.
Contributors:
| Executive Creative Director: | Carol Lam |
| Senior Creative Directors: | Thierry Halbroth, Sylvester Song |
| Copywriters: | Carol Lam, Don Ellis, Kiu Chan, Ruby Yip, Elizabeth Kain, Matthew Aitken |
| Art Directors: | Thierry Halbroth, Sylvester Song, Danny Mong, L Fok |
| Associate Creative Director: | Anita Ng |
| Web Designer: | TC Swee |
| Digital Designer: | Keian Chui |
MCCANN WORLDGROUP HONG KONG
Location: Hong Kong