Best Shopping Rich Media Online Ad

This rich media ad supported a campaign for Target’s 2-Day sale. Target sought to stand out from the door busting/low-price messaging of other retailers’ Black Friday promotions and wanted to highlight the fun and design consciousness of the Target brand, getting people pumped to get to their sale by 6am. Users were introduced to a game featuring Cartman — an intrepid little shopper that embarked on exciting pursuits to get to the sale no matter what. This advertisement previews two of the possible 26 scenarios Cartman can encounter if users continued to Target.com where they could play the race and enter a sweepstakes to win a $25 Gift Card.

Contributors:

CEO/CCO:	Andreas Combuechen
Chairman, CCO BBDO North America:	David Lubars
Chairman, CCO BBDO NY:	Bill Bruce
Senior Creative Director:	Arturo Aranda
Associate Creative Director/AD:	Ron Lent
Associate Creative Director/AD:	Brett Simon
Associate Creative Director/Writer:	Eitan Chitayat
Associate Creative Director/Writer:	John Heath
Developer:	Jonathan Davis
Developer:	Jason Ladao

ATMOSPHERE BBDO

Location: USA