Best Telecommunication Microsite/landing Page

TMX created a page for “National Texting Championship” event as part of a larger campaign, which also consisted of a pre-event page and 3 emails. Avid texters, who use an LG enV or V mobile phone, competed against one another to text phrases in the shortest amount of time to win prizes and cash. The Championship took place in New York City, following the qualifying contests in New York and Los Angeles. The national champion was 13-year-old Morgan Potzgar, with the word supercalifragilisticexpialidocious. After the conclusion of the contest, the page was converted to house post-event coverage detailing the Texter Event, and was added to the “LG Events” part of the LifeWithLG.com. The page features video and pictures, a synopsis of the event and links to the LG Blog. Previously, this page provided more information about the event, rules, and a registration page. In addition to building both pages, TMX handled the collection of the data.

LifeWithLG.com was created to support LG’s grassroots marketing/PR efforts. The primary target is image-conscious, tech-savvy 18 to 25 year olds, in addition to a secondary target of 26 to 35 year olds. This site has an increased emphasis on product offerings and resulting sales than LG's previous site. The site has approximately 1,300 active "VIP" members. On average, 8,675 unique users visit the site per month.

Contributors:

Creative Director:	Christopher Cashdollar
Art Director:	Andrew McDonald
Designer:	Michael Johnson
Designer:	Jon Elison
Copywriter:	Amanda Ponzek
Developer:	Archana Velagapudi
Designer:	Michael Mayton

TMX COMMUNICATIONS

Location: USA