The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

COMMONHEALTH (EVOLOGUE & QI)


FLU AWARENESS CAMPAIGN

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Best Pharmaceuticals Online Campaign

Audience and goal of advertisement / campaign:

• Brand Positioning
– Novartis Vaccines is dedicated to protecting the public health by making it easier to protect the health of everyone around you

• Target
– Those who are most concerned about protecting those close to them- Mothers

• Communication Objectives
– Create Awareness of the need for prevention and drive intent to vaccinate
– Drive consumers to the right channels (where Novartis has a strategic partnership or high share)


Contributors:

EVP, Chief Creative Officer: Steve Pashkoff
VP, Associate Creative Director: David Ross
VP, Associate Creative Director: Peter Cohen
SVP, Management Supervisor: Janet Presley
Account Supervisor: Raquel Banbury
VP, Media Director : Liz O’Neil
Online Strategist: Chris Cullman
Studio – MultiMedia : Adam Portnoy
Senior Designer : Kevin Kaszuba
Imaging Specialis: Chris Gruno

COMMONHEALTH

Location: USA