The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Intranet Rich Media Online Campaign
The target audience of P&G marketers and partners saw their digital asset management system – VideoNet – as outdated, clunky and hard to use.
Playing on the Mac vs. PC campaign, we position FLO as the newer, hipper version of outdated VideoNet. In doing so, we highlight the benefits of FLO (and make fun of VideoNet).
Contributors:
BRIDGE WORLDWIDE
Location: United States