Best Food Industry Email Message Campaign

The Jamba Secret Mission Email campaign was aimed at frequent Jamba Juice consumers and other health-conscience consumers and strived to get those consumers into a Jamba Juice store for a quick pick-me-up/healthy alternative. The main goal was to spread a wide awareness for a new energy drink. It had a secondary goal of having pass along and getting people to the stores to ask for the secret drink, not yet on any menu.

Contributors:

XYLEM CCI

Location: USA