Best Small Business Online Campaign

180s, an innovative performance apparel company, was saddled with a flashy, but hard-to-update and hard-to-shop website. They wanted an online solution that reflected their brand, drove e-commerce, and responded to their customer’s needs. A+T delivered an integrated online campaign that featured a database-driven product catalog and shopping cart that integrates with 180s’ existing inventory system. It also included a news/email subscription and email marketing tool, search engine optimization and search engine marketing, landing pages, content management system (CMS), and a custom administration tool.

With their new online campaign, 180’s could:

• Create and manage all web promotions and discounts such as free shipping, buy one get one free, percentages off, and so forth. The discounts had the ability to be queued for display and removed upon expiration.
• Create product relationships to automatically display cross-sell and up-sell promotions.
• Create audit logs and reporting to manage updates to the site and review web site statistics such as visitor loyalty, sales conversion rates, and shopping cart attrition.
• Add keywords to products and product categories.
• Create, manage, and track email blasts and their contacts.

Since the launch, 180s has seen a 40% increase in online sales and increased visibility for their new product lines.

Contributors:

President:	Billy Twigg
Director, Creative & Client Services:	Jasmine Tobias
Online Marketing Manager:	Lee Carson
Multimedia Art Director:	Sam Durphy
IT Director:	AJ Young

ALEXANDER & TOM, INC.

Location: USA