Best B2b Online Campaign

LifeBrands is a full-service healthcare advertising agency dedicated solely to maximizing the potential of specialty brands. We believe that marketing a specialty brand is completely different than marketing a primary care brand…even interactions between sales reps and physicians take on different dynamics. Thus, we designed a website that appeals both to prospective clients, and prospective employees.

The concept for our website is that by focusing on specialty brands, you can achieve surprising results for your brand (or your career). Throughout the website, at random times, “surprising” animations pop out of our iconic test tube. The site goes on to demonstrate our differentiating agency structure, our scientific focus, and our unique corporate culture. The animations of the website are further developed to encompass holiday surprises, and animated “commercials” for LifeBrands, and serve as the basis for all digital promotions, such as this year’s holiday card.

Contributors:

President:	Lorraine Pastore
Creative Director:	Maris Schilling
Associate Creative Director:	Bruce Tredwell
Interactive Specialist:	Timothy Johnson
Associate Creative Director:	Gregory Gross
Group Creative Director:	Brett Lowell
Group Art Supervisor:	Heather Schwartz

LIFEBRANDS

Location: USA