Best Retail Rich Media Online Campaign

VML created an online media campaign for Sears with the goal of encouraging interaction and changing consumer perceptions about the brand. Banners for several campaigns were developed, including Mother’s Day, Father’s Day, Home Appliance and Full Line Store. While addressing different audiences, each of the campaigns utilizes the Sears Book in a unique way and seamlessly integrates with the offline advertising. The online media campaigns also feature several engaging interactions to increase time spent on the banners, from encouraging the user to open the drawers of a tool chest to check out great gifts for Dad, to allowing the user to create the kitchen of his or her dreams by mixing and matching appliances of different brands and colors

Contributors:

Linda Bumgarner:	Group Creative Director
Tony Snethen:	Creative Director
Nick Crofoot:	Creative Director
Chad Green:	Sr. Art Director
Nick Allegri:	Art Director
Chris Lewis:	Art Director
Laura Roth:	Art Director
Dana Babler:	Writer
Jessi Withrow:	Writer
Deborah Vandeven:	Executive Creative Director

VML

Location: US