The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

JEN MCGOWAN, ELEVATE/TWOTHREEFIVE


VIESSO: COUCH THERAPY

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Best Consumer Goods Online Ad

The Viesso client is a 30-40 year old with a modern sense of style seeking to furnish a home or second apartment. They are urban, educated and fashionable. They have very specific opinions and require highly personalized solutions.

The client sought a sexy, funny ad that highlighted the fully customizable nature of their products. They wanted something edgy yet grown up. Youthful but evolved. Their desire was a provocative spot with a playful spirit.

Contributors:

Co-writer: Jen McGowan
Co-writer: Philip Lott
Director: Jen McGowan

ELEVATE

Location: United States