Best Credit Union Integrated Ad Campaign

In 2008, Deer Valley Credit Union (DVCU) enlisted the help of Priority to launch multiple promotional campaigns for many of their financial products. This particular project was an auto financing promotion targeting existing members that prompted them to not only lock in a great rate, but also to enter for the chance to win a $100 gas card. By mid-November 2008, the e-alert and banner ad generated 63 inquiries from either the toll-free phone numbers or the landing page contact forms. Today, DVCU continues to partner with Priority to develop their other integrated campaigns, design and build interactive ads and produce their custom publication.

Contributors:

Senior Account Executive:	Mary Maloney
Marketing Strategist:	Rick Naymark
Interactive Project Manager:	Brian Haugen
Web Designer:	Kyle Anderson
Web Developer:	Matt Barnhart

PRIORITY

Location: USA